Task 3: What kind of media institution might distribute your media product and why?

After researching horror film production companies the biggest ones that were specific to the horror genre that I could find was braindamage films having produced titles such as Death Factory, Slaughtered, The Forever Dead and Silent Bloodnight, brain damage films has made a name for itself in the horror genre but after then researching the films listed on the branidamage website i found that nearly all of their films are low budget and with poor acting, reviews of the films were nearly all negative and they all seemed to revolve around two main things sex and gore and I did not want my film to revolve around only two things like that instead I wanted to the film to have more substance and a deeper plot I think that this can be far easier to mass market a film with a more intelligent story and less pointless gore and sex because often this content can be frowned upon . so I had to consider another production company because going down the path of Braindamage productions might mean my film does not turn out how I want it to firstly because if I was seen to be connected with a production company like theirs it may damage the image of my film prior to the films release and secondly because the production company might get involved in the film and change it from what I wanted it to.

I next looked at the production company Lionsgate. Lionsgate is the primary next generation studio with a key presence in the production and distribution of films and television programs. With films like their largest ever opening weekend grossing film “tyler perrys madea goes to jail” (which made $41 million in the opening), Forbidden Kingdom, Rambo, and the Bank Job these are all respected films that have grossed well, with more to them then only sex and gore, the acting is good compared to films by Braindamage productions but the films are still mass-market so they are not centralized around character and story. This is the sort of category I want my film to meet so I continued to do more research into Lionsgate and I tried to find any horror films that they had made eventually I came across horror films made by Lionsgate such as: My Bloody valentine 3D, and the very successful Saw franchise this was very encouraging so I decided to research more specific aspects of Lionsgate I wanted to know things about their market share, their influence in the horror industry and any sister companys to Lionsgate that could invest in my film.

I discovered that Lionsgate entertainment sister company was 20th Television who owns a huge number of American channels including FX which is a channel for male audience and often shows horror so a lot of the viewers would be interested in a film like Angeldust. 20th television owning channel FX means advertising costs can be reduced if we use Lionsgate to produce as Lionsgates sister company is 20th Television. I also discovered that Lionsgate Entertainment has recently acquired TV Guide Network which one of the 25 most widely distributed cable networks this will also probable reduce our advertising costs and it also means that the film once it has shown at the cinema and reduced on DVD can begin showing on TV guide Network. Lionsgate is also a partnership in FEARnet, FEARnet is a website for reviewing and showing movies and even better it specialises in horror movies! This resourse means that we can probably receive higher reviews through the website and we can also advertise Angeldust on FEARnet this will be very cost effective advertising because all people who are using the website will be interested in horror films